“The Art of First Impressions” challenges the notion that price defines quality. At Beautyworld Middle East 2025, ARMAF, under the prestigious House of Armaf, hosted an immersive live session titled “The Art of First Impressions” — exploring how perception, emotion, and scent combine to shape our understanding of true luxury. Moderated by Nayana Tharoor, Global… Continue reading ARMAF Redefines Luxury Perception at Beautyworld Middle East 2025